Here’s an interesting business model: Tokyo Otaku Mode is a web page that also sports a Facebook page that at the time of writing has elleven million subscribers. Here I’ll just try to give a quick analysis on how they got to such a volume of subscribers.
What I’ve noticed is that the page constantly link to compilations and collections of images that they have on their web page (that’s what most Facebook pages do naturally). The real kicker is that when you go to that page you’ll be forced to register by logging in with your Facebook profile. Forced is a strong word here but there
is in fact no other way to access their content without letting them access you. Correction: By visiting their homepage at otakumode.com, you’ll be able to view the content. Though if you follow their Facebook page links you’ll still be forced to login with Facebook.
Finally you arrive at their page. This process of login does not take long at all, despite all the steps. And what greets you is a social network in itself that allows you to like things and share things with friends both of which will probably happily lead to posts in your Facebook stream prompting people to check it out and that is how you reach 11 million users.
It’s just business.